Find us in the Coworking Hub
L2 Top Ryde City Shopping Centre,
109-129 Blaxland Rd, Ryde NSW 2112

We welcome you to have a good look through some of our work examples

A creative mix of design solutions

We believe that our work can contribute to better experiences - in business, within environments and community engagement.

Tailored Approach:

We understand that each business is unique, with its own brand identity and objectives. Our studio takes a personalized approach to every project, working closely with clients to understand their vision, target audience, and goals, thus delivering customized design solutions that truly reflect their brand essence.

Multi-channel Expertise:

In today's digital age, a strong online presence is crucial for business success. Our team of graphic designers is proficient in both print and digital design, offering a comprehensive range of services to ensure consistency across all platforms, from branding and marketing collateral to website design and social media graphics.

Strategic Thinking:

Beyond aesthetics, we bring strategic thinking to the table, focusing on the impact of design on business outcomes. Whether it's increasing brand awareness, driving conversions, or fostering customer engagement, our designs are crafted with the end goal in mind, helping businesses achieve tangible results.

Quality and Innovation:

We pride ourselves on delivering top-notch quality in every project we undertake. From concept development to final execution, our team maintains high standards of craftsmanship and creativity.

Client-Centric Approach:

Building strong relationships with our clients is at the heart of everything we do. We prioritize open communication, transparency, and collaboration throughout the design process, ensuring that our clients feel heard, valued, and empowered every step of the way.

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    October 1, 2020

    Envy Distilling

    Small batch craft distillery Envy Distilling, owned and run by Nathan and Vanessa (the “N” and “V”). This passionate duo have quickly become award…

    • Strategy

      Packaging, event collateral

    • Design

      Branding, Design

    • Client

      Envy Distillery

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    Invictus Australia

    After the success of the Invictus Games in Sydney, Australia was the first region to take on the Invictus brand at a local level…

    • Design

      Style guide, Out-of-Home, MS Office templates, marketing collateral

    • Client

      Invictus Australia

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    Mary’s House Services

    Mary’s House Services is a not-for-profit organisation, funded by the community, which supports women and their children to escape and recover from domestic and…

    • Strategy

      Campaign Branding

    • Design

      Design, Art Direction

    • Client

      Mary's House Services

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    The Pilates Class

    We started working with The Pilates Class (founded by Jacqui Kingswell) a few years ago – focusing on their Out-of-Home media artwork requirements for…

    • Strategy

      Out-of-Home

    • Design

      Creative campaign, resized for multiple landmark sites.

    • Client

      The Pilates Class

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    SGAC

    Sydney Gymnastics and Aquatic Centre The amazing grounds of West HQ houses a number of sporting, fitness and entertainment outlets. One of which is…

    • Strategy

      Campaign Branding

    • Design

      Branding, Design

    • Client

      West HQ

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    World Nomads Group

    Explore your boundaries World Nomads is a brand with personality – and we love working across their range of marketing collateral for print, events…

    • Strategy

      Campaign Branding

    • Design

      Branding, Design

    • Client

      World Nomads

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    October 1, 2020

    Launda

    A new way to do laundry The entrepreneurial minds behind this new business had a fantastic vision. To develop a business model that would…

    • Strategy

      Campaign Branding

    • Design

      Branding, Design

    • Client

      Launda

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    Europ Assistance

    At Cupcake we specialise in long document formatting. Insurance product disclosure statements are definitely documents where attention to detail matters, so working closely with…

    • Design

      Long-format document design

    • Client

      Europ Assistance

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    Burwood Council forms & checklists

    ReiForms and checklists don’t always have to be dull. Cupcake relishes the task to make the tedious feel easy and more engaging. Digital forms…

    • Strategy

      Branded Collateral

    • Design

      Printed and digital pdf forms

    • Client

      Burwood Council

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    October 1, 2020

    QPC Australia

    QPC Australia delivers innovative services and solutions that make Contact Centres a whole lot better. Cupcake have worked with their marketing team to assist…

    • Strategy

      Event collateral, branding design, website design

    • Design

      Design, Art Direction

    • Client

      QPC Australia

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    NSW Council of Social Services

    We partnered with the team at NSW Council of Social Services (NCOSS) to develop a brand style guide that not only sets out strong…

    • Strategy

      Brand strategy

    • Design

      Brand guidelines, PowerPoint template, social media templates, stationary, report design templates

    • Client

      NSW Council of Social Services

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    Burwood Festival

    Burwood is a melting pot of culture with a thriving business and retail centre surrounded by historic villages. We are lucky to work with…

    • Strategy

      Campaign Branding

    • Design

      Design, Art Direction

    • Client

      Burwood Council

    View Project