Taking time to work on the business: Reflections from a LinkedIn retreat
When was the last time you stepped away from working in your business to work on it? Recently, I had the privilege of attending the LinkedIn Daylesford Retreat with Jules Brooke and Jenn Donovan, and it was exactly what I needed.
As business owners, we often find ourselves ‘peddling fast’ within our businesses, caught up in the daily operations and client deliverables. This retreat offered something rare and valuable – dedicated time to focus on business strategy and growth, particularly through LinkedIn’s professional platform.
There’s something powerful about sharing space with others who understand the challenges and triumphs of business ownership.
Let me share some eye-opening statistics that demonstrate why LinkedIn matters more than ever for our clients and the creative industry.
The growth story
- LinkedIn is projected to reach over 1.3 billion users by 2025
- User engagement has increased by 25%, particularly in video content and long-form articles
- Session engagement growth: 11% year-over-year (Source: HeyOrca, May 2024)
- Revenue for 2024: $16.37 billion (Source: Analyzify, 2025)
- 92% of ASX 200 companies maintain active LinkedIn profiles
- Australian engagement rates are 3% higher than the global average
- Small to medium enterprises in Australia saw a 45% increase in LinkedIn engagement during 2024 (Source: Digital 2025 Australia Report)
What this means for Cupcake’s clients
For our clients, these numbers reinforce what we’ve long known – LinkedIn isn’t just another social media platform, it’s a crucial tool for business growth and professional networking. Whether you’re looking to showcase your latest projects, connect with potential clients, or build your brand presence, LinkedIn’s expanding reach makes it more valuable than ever.
Looking ahead
As we move through 2025, LinkedIn continues to prove its worth as a vital platform for business growth and professional networking. Whether you’re looking to showcase your latest projects, connect with potential clients, or build your brand presence, maintaining an active LinkedIn presence is more valuable than ever.
Ready to enhance your LinkedIn presence?
Let’s chat about how we can help you make the most of these opportunities. Get in touch today to discuss your digital strategy.
